XPost: misc.phone.mobile.iphone, comp.sys.mac.apps   
   From: minoru.osaka@asahi.net   
      
   On Sun, 16 Jul 2023 20:25:43 -0400, Alan Browne wrote:   
      
   >> Apple clearly obsesses over the iPhone color.   
   >   
   > You're obsessing over the colour because you have no clue what marketing   
   > and advertising is for.   
      
   You do not seem to be stupid, so I will attempt to discuss how Apple   
   markets the iPhone at the next level - to see if you can keep up. OK?   
      
   I agree that the dumb "Hello Yellow" campaign was likely simply a way for   
   Apple to say something (anything!) in the mid-year cycle for the iPhone 14.   
      
   But what does _that_ say about what Apple thinks of its own customers?   
      
   Apple had nothing else to say about the iPhone 14 so in reality, if Apple   
   didn't want to "obsess" over the color, they should have said nothing.   
      
   > That campaign probably helped sell 25 -   
   > 50,000,000 iPhones - of which very few were yellow.  Also helped sell   
   > many other Apple products from Watches to Earpods to iPads and even Macs.   
      
   I agree with you that part of advertising is to simply make it appear that   
   Apple has something different to offer its iPhone customers that's unique.   
      
   For example, Apple marketing obsessed over the RED! color quite a few   
   times, mainly as a sleazy way for Apple to promote a specific charity.   
      
   Again, I ask you to delve into the question of why Apple stooped that low.   
   Consider, for example, Apple could have donated directly to the charity.   
      
   But they didn't (as far as we know from their advertisements).   
   They used the obsession over the RED! iPhone as their donation messaging.   
      
   What does that say about what Apple thinks of its own customer base?   
      
   > They probably spent about $25M on that campaign and it probably boosted   
   > income (with eye watering margins) about $20B.  Spit balling here, mind.   
   >   
   > Huge ROI for that campaign.   
   >   
   > But - you don't understand marketing/advertising, so don't worry too much.   
      
   Actually I do understand marketing rather well, whether you know it or not.   
   Apple marketing is one of the finest on this planet at understanding you.   
      
   You, for example, read an Apple white paper as if it's gospel. Admit it.   
   You can't fathom, for example, zero-click holes abound on Apple devices.   
      
   You think to yourself, "If Apple's sandbox is so great", and "If Apple's   
   Secure Enclave is so great" and "If Apple's encryption is so great"...   
      
   Then how can it be there are so many zero-click exploits on Apple devices.   
      
   I would wager I understand you better than you understand yourself.   
   You believed white papers (which said all these exploits are impossible).   
      
   >> What does that tell you about what Apple thinks of its iPhone consumer?   
   >   
   > That we keep offering our clients the best there is and they will come   
   > back again and again and again because they prefer the best product that   
   > has the best integrated eco-system of them all.   
      
   You think it's they best product because you _believe_ the white papers.   
   And yet, you _ignore_ that iOS is the most exploited smartphone OS around.   
      
   You don't know that you don't understand a single thing about iOS.   
   For example, you vehemently will deny that the walled garden even exists.   
      
   Am I right?   
      
   What does that mean to a person who is intelligent & who understands Apple?   
   It means you're incredibly ignorant about everything that Apple does today.   
      
   What you don't realize is you only believe what Apple told you to believe.   
   And Apple never once said that the walled garden exists.   
      
   Everyone else _knows_ the walled garden is very real. Except you.   
   Since Apple didn't tell you the walled garden exists, you say it doesn't.   
      
   Even though almost all the flaws in Apple products are due to those walls.   
   Am I right about you?   
      
   > Rumour amongst top value investors is that Apple is an ungodly well   
   > managed company.   
      
   Again we agree that Apple plays ignorant people like a fiddle, with the   
   classic joke of 'laughing all the way to the bank befitting' of them.   
      
   If Apple actually thought their customer wasn't incredibly stupid, then the   
   Apple marketing campaigns wouldn't be obsessing over what they obsess over.   
      
   I wonder if you can step up to the level which I upped the conversation to?   
   We will know if you can play at the next league level by your response.   
      
   --- SoupGate-Win32 v1.05   
    * Origin: you cannot sedate... all the things you hate (1:229/2)