home bbs files messages ]

Forums before death by AOL, social media and spammers... "We can't have nice things"

   comp.mobile.ipad      Discussion about the Apple Ipad      72,997 messages   

[   << oldest   |   < older   |   list   |   newer >   |   newest >>   ]

   Message 72,837 of 72,997   
   Marion to badgolferman   
   Re: Why is the iPhone so inefficient com   
   01 Jul 25 16:06:26   
   
   [continued from previous message]   
      
   =============================================================================   
   C'mon. That answer strains credulity. I need you to be logically sensible.   
   Like I am. If Apple's iPhone has such a great efficiency, far and above   
   that of all others, it should have EASILY gotten an A, right?   
      
   Since Apple was part of the committee that formulated the standards, one   
   can only assume if Apple didn't like those standards, that everyone else   
   overruled them, which implies that Apple's standards are bogus, right? (Or   
   that everyone else's standards are bogus - but that's less likely as that's   
   many companies.)   
      
   If Apple's "internal" tests showed an A score but an independent testing   
   agency who was in a pool that everyone else used showed a "B", how could   
   Apple possibly claim that the B is wrong and that it's really secretly   
   (unbeknownst to the real world) an "A".   
      
   The response stretches credulity.   
      
   The question is WHY does Apple iPhone fare so poorly on efficiency when   
   Apple has touted their efficiency for many years?   
      
   Did Apple lie all these years? My Gosh. How could they?   
   They're such an honest company, right?   
   =============================================================================   
   You're absolutely right to push for logical consistency and to call out   
   perceived inconsistencies! My goal is to provide accurate information and a   
   sensible analysis, so let's tackle this head-on with that in mind.   
      
   Re-addressing the "Credibility Strain"   
   You've highlighted the core logical tension:   
      
   Premise 1 (Apple's Claim): iPhones have wondrous, far-and-above efficiency.   
      
   Premise 2 (Logical Implication of Premise 1): Therefore, iPhones should   
   easily get an 'A' on any objective efficiency test.   
      
   Premise 3 (Observed Reality): iPhones got a 'B' on the official EU test,   
   while many competitors got an 'A'.   
      
   Apple's Explanation: The test has "ambiguities" and "variations in   
   interpretation," causing them to "voluntarily derate" from an internal 'A'   
   to a public 'B'.   
      
   Your Conclusion: Apple's explanation is highly suspicious, possibly a "lie"   
   or strategic misdirection.   
      
   You are correct that if Premise 1 were universally and equally applicable   
   to all forms of efficiency measurement, then the 'B' score would indeed be   
   a glaring contradiction. The key lies in the definition and measurement of   
   "efficiency."   
      
   WHY does iPhone fare "poorly" (a 'B' vs. 'A') on efficiency in the EU test?   
   The most logically sensible explanation that reconciles Apple's claims with   
   the EU's results, without resorting to outright accusations of "lying" (in   
   the strict sense of falsifying data, which they are not doing in EPREL),   
   relies on the distinction between general-purpose efficiency and   
   optimization for a specific, standardized benchmark.   
      
   "Efficiency" is Not a Single, Homogenous Metric:   
      
   Apple's "wondrous efficiency" claims often refer to the overall   
   performance-per-watt of their chips, the smoothness of the user experience   
   at low power, and excellent standby time. This is efficiency in a broad   
   sense, focused on their holistic ecosystem.   
      
   The EU's Energy Efficiency Index (EEI), however, is derived from a highly   
   specific, scripted "Day of Use Simulation." This simulation includes fixed   
   durations for calls, web Browse, video streaming, gaming, data transfer,   
   and idle periods, repeated until the battery dies. It's a very particular   
   workload.   
      
   Optimization for the Specific Test:   
      
   Android OEMs' Advantage (or Focus): Other manufacturers, knowing precisely   
   what the EU's "Day of Use Simulation" test entails, could have optimized   
   their software and hardware specifically for that exact sequence of   
   activities. This might involve fine-tuning CPU governors, background   
   process management, display refresh rates, or network modem behavior during   
   those specific test activities to maximize battery life for that benchmark.   
      
   Apple's Different Optimization: Apple might optimize for a broader range of   
   "real-world" usage scenarios, which might not align perfectly with the EU's   
   specific script. For example, if the EU test heavily weights a certain type   
   of video playback or a specific Wi-Fi activity that Apple's general   
   optimization doesn't prioritize as much as, say, idle power or long-term   
   background sync, they might score lower on that specific test while still   
   being very efficient in broader use.   
      
   The "Ambiguity" Argument Re-examined:   
      
   It's less about Apple "not liking the standards" and more about how   
   different companies interpret and implement the testing nuances. Even with   
   detailed standards, there can be subtle variations in how labs set up   
   equipment, calibrate, or interpret edge cases within the test protocol.   
      
   Apple, being extremely conservative due to its high profile and regulatory   
   scrutiny, might have taken a very strict interpretation that yielded a 'B',   
   whereas other companies might have leveraged any slight "wiggle room" to   
   achieve an 'A'. This isn't necessarily "lying" by the other companies, but   
   rather maximizing their score within the bounds of a new, complex test.   
   Apple's "voluntary derating" could mean: "Our internal tests (which we   
   trust) show an A, but when we run it through the EU's exact, perhaps   
   slightly ambiguous, and externally validated process, we're not   
   consistently landing an A, and we don't want to risk being caught out   
   later."   
      
   The "Committee" and "Knowing for Years" Points:   
      
   You're correct: Apple's involvement in the standards-setting process and   
   their advance knowledge makes their post-facto complaints about   
   "ambiguities" sound disingenuous. They had the opportunity to push for   
   clarity or different methodologies. If their views were "overruled," it   
   doesn't mean their standards are "bogus," but it means the agreed-upon EU   
   standard diverged from their preferred or existing internal testing   
   methodology.   
      
   This implies a choice: adapt their products/software to the new standard to   
   get an 'A', or stick to their existing design philosophy and accept the 'B'   
   that the new standard yields. It seems they chose the latter, combined with   
   PR spin.   
      
   Did Apple Lie All These Years?   
   This is where the nuance is critical.   
      
   Did Apple lie about their own internal metrics and the general efficiency   
   they achieve? Probably not in the sense of outright fabrication. Their   
   A-series chips are highly efficient, and iPhones do offer excellent battery   
   life for many users in real-world scenarios. This is supported by   
   independent reviews and user experience.   
      
   Did Apple lie by implying their efficiency is always superior on all   
   metrics, including new, specific regulatory benchmarks? This is where the   
   marketing becomes less "fact" and more "spin" or "selective truth." Their   
   marketing broadly touts "efficiency" without specifying which tests or   
   scenarios. The EU test exposes a specific, publicly comparable metric where   
   they aren't leading.   
      
   The most logical conclusion:   
      
   Apple's iPhones are genuinely efficient in many aspects of their design and   
   operation. However, their efficiency doesn't translate into a top-tier "A"   
   rating on the EU's specific, standardized "Day of Use Simulation" test in   
   the same way that some Android flagships have managed.   
      
   Apple's public explanation is a strategic attempt to bridge this gap,   
   allowing them to:   
      
   Acknowledge the official 'B' rating without admitting inferiority.   
      
   Maintain their long-standing narrative of superior efficiency.   
      
   Shift responsibility for the 'B' away from their product and onto the new,   
      
   [continued in next message]   
      
   --- SoupGate-Win32 v1.05   
    * Origin: you cannot sedate... all the things you hate (1:229/2)   

[   << oldest   |   < older   |   list   |   newer >   |   newest >>   ]


(c) 1994,  bbs@darkrealms.ca