XPost: misc.comp.mobile.iphone, comp.sys.mac.misc, comp.sys.mac.system   
   From: YourName@YourISP.com   
      
   Apple rebrnads it's streaming services to lose the "+". Will others   
   start copy-catting? No more "Paramount+", "Disney+", "TVNZ+", etc.   
      
   In New Zealand it was made even more annoying / confusing since TVNZ   
   calls their streaming service "TVNZ+" and their one-hour delayed   
   broadcast channel "TVNZ+1".   
      
      
       Apple TV+ loses the Plus in Apple's quietest rebranding exercise ever   
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       In what could be Apple's quietest and most subtle rebranding exercise   
       in its history, Apple TV+ is slowly losing the Plus and confusingly   
       becoming just "Apple TV."   
      
       The Apple TV+ streaming service is very similarly named to the Apple   
       TV set-top box, but now the names are identical. Thanks to a small   
       rebranding effort by Apple, the two are now known as Apple TV.   
      
       In a paragraph at the end of a press release about "F1 The Movie"   
       arriving on the streaming service, Apple announced the name change.   
      
       "Apple TV+ is now simply Apple TV, with a vibrant new identity,"   
       Apple writes, before confirming it will still be available to   
       purchase via various platforms. That includes the Apple TV app.   
      
       While this is the first press release from Apple about its streaming   
       service that clearly announces the name change, it's oddly not the   
       first to bring it up.   
      
       The press release for "The Last Frontier," dated October 10, is   
       headlined using the Plus version of the brand and refers to it as   
       Apple TV+ initially. However, at the end, it refers to the streaming   
       service by its non-Plus name.   
      
       To add to the confusion, Apple doesn't seem to be changing the name   
       of the other components using the same name. The Apple TV app and   
       the Apple TV set-top box are still referred to by those names in the   
       press release.   
      
       For the moment, the Apple TV+ section of the Apple website still   
       refers to it as Apple TV+. It remains to be seen how long we will   
       have to wait to see that changed to the new shorter name.   
      
       At least the iTunes store is still around. For now.   
      
      
      
      
      
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    * Origin: you cannot sedate... all the things you hate (1:229/2)