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The internet is now mostly written by machines, study finds

Date:
Fri, 17 Oct 2025 01:00:00 +0000

Description:
More new articles online are now written by AI than humans, but most dont 
make it into search results.

FULL STORY

More new articles online are written by artificial intelligence than by human
beings, according to a new study from Graphite. Using Common Crawl data,
Graphite found that AI-generated writing had passed the 50% mark of newly
published web articles in November of last year. That figure has plateaued in
recent months, but it's still a huge change in how content is produced. 

The study relied on AI-detection tools applied to 65,000 English-language 
URLs from the Common Crawl archive, filtering for content with article markup
and publication dates from 2020 to 2025. They classified each article as
AI-generated or human-written based on whether over 50% of its content 
matched AI detection criteria. Not that the detector is perfect. The study's
authors estimated false-positive and false-negative rates of about 4.2% and
0.6%, respectively. 

The study may come as a surprise to a lot of people because quantity is not
the same as visibility. The study also found that despite the volume of
articles generated by AI flooding the web, most aren't good at SEO and don't
show up often on Google or even in ChatGPT responses. Both tools still
prioritize human-created content, so most AI-authored articles go unnoticed 
by everyday readers. 

The rise in machine-written content largely tracks with the public release of
ChatGPT in late 2022. In the span of twelve months, AI authorship of online
articles went from basically nothing to close to 40%. Things have slowed down
since then, possibly because of the underperformance of AI articles in search
results.

Yet in terms of sheer volume, the robots are now outpacing their creators. 
The balance tilting toward AI represents how media companies, marketers, and
clickbait content farms have sought ways to produce written content without
the most expensive part, writers. The falling cost of high-performing AI 
tools only encouraged them. Every generation of model seems to offer faster
speeds and lower prices than its predecessors. 

Apparently blind to the source of any successfully performing writing, many
have turned to AI models capable of churning out articles in seconds, with
churn being the appropriate description for the bland slurry that usually
results. The often dull, repetitive, and dully repetitive writing isn't going
to nab eyeballs organically, and Google has openly deprioritized AI content 
in its search algorithm.

Internet AI flood 

Still, they may be slowly starting to learn the futility of pursuing AI-only
content creation. Graphites data shows that the percentage of new articles
classified as AI-written has stayed flat since May. Publishers may be
recalibrating how they use AI, and skipping full automation. 

And while AI-detection tools are imperfect, they are improving. Platforms 
that publish low-quality AI content could find themselves penalized more
aggressively by an audience that outright rejects what they produce. 

The internet may now be a co-authored space between humans and machines. But
it's the human writing that people actually want to read. 

======================================================================
Link to news story:
https://www.techradar.com/ai-platforms-assistants/the-internet-is-now-mostly-w
ritten-by-machines-study-finds

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