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WWEs AI-written future might actually be better than the hollow storylines on
TV right now

Date:
Mon, 27 Oct 2025 14:28:39 +0000

Description:
I love wrestling, but WWE is killing the sport by opting for profits over
making a good television show  maybe AI is the answer after all.

FULL STORY

If you told me ten years ago that WWE would one day turn to artificial
intelligence to write its storylines, Id have laughed and changed the channel
before the next twenty-minute promo hit. 

Yet here we are in 2025, with reports that WWE has brought in a new senior
creative strategy lead to explore AI-based storytelling and integrate machine
learning into its creative services. 

On paper, it sounds like the kind of soulless corporate experiment that could
flatten one of entertainments strangest art forms. In reality, I think it
might actually improve things, and even saying that makes me incredibly sad. 

Because, as a lifelong wrestling fan, I have to be honest: WWEs creative
direction is in shambles. Its inconsistent, formulaic, and often completely
detached from the emotional storytelling that made wrestling special in the
first place. 

The shows look slicker than ever, the talent is incredible, and yet the
product feels hollow. So when I hear that WWE wants to experiment with AI, I
dont immediately panic. I sigh, nod, and think: Well, it cant get much worse.

The state of WWE storytelling

Right now, WWEs storytelling feels like a never-ending loop of half-finished
ideas. Feuds begin with promise, explode for a week, and then vanish into the
ether. Wrestlers like John Cena, on his retirement run, flip from hero to
villain to hero again with no motivation. 

Storylines stretch on for months without purpose, and the company that once
produced arcs as legendary as Austin versus McMahon or even the more recent
Roman Reigns' bloodline now seems incapable of following through on even a
simple revenge plot. 

The WWE has gone through turmoil in the last few years, from scandals related
to its once CEO and pioneer of sports entertainment Vince McMahon, to a
growing frustration from fans with the current product owned by TKO (the same
company that owns the UFC) leading to an intense amount of sponsorships,
incredibly expensive tickets, and major events like Wrestlemania heading to
Saudi Arabia where all the money is. But even then, up until 2025 and a major
deal with Netflix, the storytelling remained stellar. It genuinely felt like
the golden era of wrestling, and as a fan, I was so excited to consume the
product. 

Its not that WWE lacks creative talent, but I think the system suffocates it.
Dozens of writers work under layers of approval, with constant rewrites and a
desperate need to please sponsors, broadcasters, and stockholders. Every
storyline is a copy-paste job from the last one, and every promo sounds like
its been run through a focus group. Theres no chaos anymore, no spontaneity,
no reason to care, and thats why the idea of AI stepping in doesnt fill me
with dread. It fills me with curiosity.

Maybe AI is the answer?
 
According to the Wrestling Observer , WWE has already dabbled with AI through
a platform called Writer Inc. Early tests didnt go well, with one bizarre
suggestion pitching a returning wrestler as a culture-obsessed version of
himself who loves Japanese history. 

It sounds ridiculous, but the truth is WWE has approved storylines worse than
that in the past, and even recently, there's been some very questionable 
story beats, such as The Rock wanting Cody Rhodes' soul. 

Wrestling thrives on long-term storytelling. You can suspend disbelief all 
you want, but you need a world that makes sense. When one weeks big feud is
forgotten the next, the emotional investment evaporates. An AI system could
actually fix that. It could track continuity, remind writers when theyve
dropped a storyline, and keep character motivations coherent. It wouldnt
replace the human touch, but it might stop the constant creative resets that
make watching WWE week after week feel like dj vu. 

Theres also the issue of scale. WWE has so many shows on television that it's
almost impossible to keep up with them all. Theres Raw, SmackDown, NXT,
premium live events like Wrestlemania and Summerslam, and an endless stream 
of social content.  And as the number of weekly shows increases, the quality
of storytelling takes a nose dive. Don't get me wrong, most of the wrestlers
are still fantastic in the ring, and the top-tier talent like CM Punk, Iyo
Sky, and Rhea Ripley, to name a few, are still able to capture the magic that
made everyone fall in love with the sport in the first place. 

That said, AI could help coordinate the bigger picture, identifying which
storylines are working, which wrestlers have momentum, and when an angle has
run its course. It could act as a creative assistant, not a replacement,
helping the writers keep track of dozens of overlapping arcs in a way that no
spreadsheet or group chat can.

I'm optimistic, but there's no reason for my optimism

Yes, I'm not completely convinced by my own idea, but this use of AI fills me
with more excitement than the harsh reality that WWE might just use AI tools
like ChatGPT or Google Gemini to quickly write scripts with very little human
oversight. I'd like to think that wouldn't be the case, but then again, every
time I believe WWE won't do a particular thing (ahem, bring back Brock 
Lesnar, for example), I'm left with egg on my face. 

And we all know AI can't replicate emotion; in fact, I'm sure it cant
understand why the return of CM Punk caused chills or why Daniel Bryans
underdog story worked so perfectly. Wrestling is built on human connection,
crowd energy, and the art of selling drama in real time, and I don't think 
any algorithm can grasp that. 

So it becomes a toss-up: More of the same without AI or hope that the WWE
implements this new technology with tact and improves its own storytelling. I
wish I could say that I actually believe AI is the answer to a better version
of WWE in 2025, but I don't think those running the shows actually care.
Nowadays, WWE is about multi-million dollar sponsorships, powerbombs through
the Slim-Jim Table, and actively doing anything that makes incoherent sense. 

If I did have a belief in the WWE to do what's right for fans, then AI could
use the mountains of data from decades of crowd reactions, ratings, ticket
sales, and social metrics to form a better product. AI could help the company
actually use that information to tell better stories. It could analyse when
audiences lose interest, when a heel turn sparks excitement, or when 
nostalgia fatigue sets in. 

As strange as it sounds, AI might help WWE rediscover what made it special. 
If a machine can remember that Cody Rhodes still wants to finish the story,
maybe it can remind the company that long-term storytelling actually matters.
If an algorithm can track fan interest, maybe it can nudge creative teams to
stop running the same match six weeks in a row. 

I never thought Id say it, but maybe its time WWE embraced the machines. Not
to replace the writers, but to help them tell better stories, the kind that
make fans care again. Because right now, WWEs biggest enemy isnt AI. Its
apathy. And if it takes an algorithm to fix that, Ill be the first to cheer
when the robots roll the credits. 

======================================================================
Link to news story:
https://www.techradar.com/streaming/netflix/wwes-ai-written-future-might-actua
lly-be-better-than-the-hollow-storylines-on-tv-right-now

$$
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