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'Our viewpoint is that we are trying to help consumers around the world':
Micron finally breaks silence on claims it abandoned customers by dropping 
the Crucial memory brand

Date:
Thu, 15 Jan 2026 20:35:00 +0000

Description:
Micron confirms Crucial exit while emphasizing ongoing consumer support,
highlighting enterprise DRAM growth and persistent shortages through at least
2028.

FULL STORY

Micron has addressed criticism following its recent decision to retire the
Crucial SSD and memory brand, clarifying the company is not abandoning
consumers entirely. 

The announcement comes after months of speculation that Micron is 
prioritizing enterprise-grade DRAM and storage for AI projects, leaving PC
builders and hobbyists facing supply shortages and rising prices. 

In a recent WCCFtech interview , Christopher Moore, Microns VP of Marketing
for Mobile and Client Business, emphasized that the company continues to
supply memory to OEMs, including LPDDR5 modules for laptops, while
reallocating resources toward high-demand enterprise sectors.

Rising AI demand strains memory supply

Moore acknowledged the growth of data centers and AI demand has dramatically
shifted the market, with enterprise requirements now consuming 50% to 60% of
the overall memory supply. 

He noted this is not solely a Micron issue, as the entire industry is
experiencing shortages, forcing manufacturers to prioritize output where it 
is most needed. 

Adjusting production for different DRAM sizes can reduce overall output, and
Micron is working with customers to stabilize demand so that supply can be
maximized across all segments. 

Microns move is part of an AI-focused pivot, which includes ramping up
enterprise SSD production and dedicating a significant portion of its output
to AI compute infrastructure. 

Moore emphasized that the company remains committed to consumers, stating 
that they are being served through different channels, with ongoing shipments
of memory and portable SSD solutions through major OEMs. 

The company maintains its partnerships with PC brands like Dell and Asus to
ensure that consumer devices still receive DRAM and storage modules. 

It has also been expanding production capacity, including its ID1 facility in
Idaho and a $100 billion megafab in New York. 

Moore clarified while these projects will increase output, meaningful
production is not expected until 2028, after qualification and customer
acceptance. 

For consumers, this means that DRAM shortages and elevated prices may persist
for several years, particularly for DIY builders or those seeking upgrades
with higher-capacity SSD or memory modules. 

Micron is on its toes to ensure that it serves customers better because
suppliers in China and elsewhere have helped strengthen the industry. 

This competition is healthy, and it will probably help the DRAM market to
bounce back. 

Micron is technically still supporting the consumer market, but it is hard 
not to notice that the company is shifting toward AI and enterprise memory. 

It clearly prioritizes large-scale infrastructure, leaving individuals and
hobbyists to face supply constraints for the foreseeable future. 

======================================================================
Link to news story:
https://www.techradar.com/pro/our-viewpoint-is-that-we-are-trying-to-help-cons
umers-around-the-world-micron-finally-breaks-silence-on-claims-it-abandoned-cu
stomers-by-dropping-the-crucial-memory-brand

$$
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