XPost: alt.business, ba.food, alt.california.illegals   
   XPost: talk.politics.misc   
   From: tyler@facts.org   
      
   CostCo allows Mexican nepotism and racism to bar others from   
   working in food production.  If you ain't brown, you won't be   
   around.  The Mexicans do not follow food preparation   
   instructions because they cannot read them for the most part.   
   They are backstabbers and engage on assaults of white people at   
   CostCo working locations because the supervisors are Mexican and   
   close their eyes to the problem.   
      
   Chipotle is snotty, hires hipster fags who stand there with   
   their bugger encrusted nose rings trying to be cool, but they   
   aren't.  These are dirty restaurants and the employees have no   
   sense of sanitation whatsoever.   
      
   Chipotle’s stock has fallen 45% in the past few months following   
   several E. coli outbreaks linked to the company. But a quieter   
   E. coli incident at Costco shows how things could have been   
   different.   
      
   The Costco outbreak was first reported in early November, just   
   after the Chipotle case had made headlines. But within a couple   
   of weeks, the problem was over. Investigators had traced the   
   problem to chicken salad, and a produce supplier in California   
   then conducted recalls of products possibly containing a   
   contaminated ingredient—not just from Costco, but other   
   retailers as well. The company’s stock was higher on Dec. 31   
   than before the Centers for Disease Control and Prevention made   
   its initial announcement about the outbreak.   
      
   Contrast that with Chipotle’s E. coli problems. The company had   
   five bad food outbreaks in 2015—two E. coli (one of which went   
   publicly unreported for months), two norovirus and a Salmonella.   
      
   Marketing can’t hide the truth   
      
   While Chipotle had a well-known marketing narrative, it   
   apparently didn’t have a good enough food safety system. The   
   company is scrambling to recover after its co-CEO, Steve Ells,   
   made a tone-deaf statement to the media that Chipotle’s food   
   safety protocols had always “met or exceeded industry   
   standards.” (The hospitalized customers might disagree.)   
      
   The lesson is that reality always catches up to marketing. You   
   can’t outrun the truth forever.   
      
   Chipotle became an icon through its marketing, putting out   
   competitor attack videos like “The Scarecrow” which drew   
   millions of views online. But Chipotle’s narrative—that regular   
   food production practices are bad—was never sustainable, to   
   steal one of their buzzwords.   
      
   The warning signs were there. Chipotle’s image that the   
   mainstream food system is bad was undermined by the company’s   
   own reliance on it. While a small percent of its food is   
   “local,” Chipotle regularly uses the same distribution network   
   that larger companies like McDonald’s uses, and many of its   
   suppliers are large-scale.   
      
   The company claiming to value local-ness in their supply chain   
   was sourcing beef from Australia and pork from Europe. The   
   company pandered to Internet rumor-mongers by announcing a “GMO-   
   free” policy last year, even though scientific authorities   
   across the world have dispelled the tall tales about genetically-   
   modified foods. Meanwhile, Chipotle’s use of “local” food when   
   available may well have hampered the traceability of food   
   implicated in the bacteria and virus incidents.   
      
   Chipotle’s hypocrisies   
      
   More troubling than obvious brand hypocrisies is that Chipotle   
   was well aware of its shortcomings.   
      
   Take Chipotle’s policy banning the use of any antibiotics in   
   livestock raised for Chipotle meat. In an annual report a few   
   years ago, Chipotle admitted that “herd losses may be greater”   
   by requiring this policy. Unnecessary animal deaths hardly jives   
   with Chipotle’s “humane” marketing. (And in any event, all meat   
   is antibiotic-free, given government mandated elimination   
   periods before an animal enters the food supply.)   
      
   Chipotle also admitted in an annual report that the “significant   
   commitment to serving local or organic produce” pledged by the   
   company could “make it more difficult to keep quality   
   consistent, and present additional risk of food-borne   
   illnesses.” As a lawyer, I’d be worried about that statement.   
   Chipotle is facing lawsuits from customers its food allegedly   
   sickened. A U.S. Attorney is investigating one outbreak and a   
   grand jury has subpoenaed the company. Food safety is taken very   
   seriously. Recall the 2010 Salmonella outbreak that resulted in   
   prison time for two egg farm executives.   
      
   Marketers shouldn’t steer the ship   
      
   Chipotle is an example of what happens when an ideology or   
   marketing fad steers the ship. An image is built that looks good   
   on the outside while the core is neglected.   
      
   Adopting advertising fads may generate short-term applause. But   
   when people are going to the hospital, or feel-good practices   
   are exposed for their side effects, the legal department will be   
   left to clean up the marketing department’s mess.   
      
   http://www.forbes.com/sites/kavinsenapathy/2016/01/19/miseducati   
   on-underway-in-nations-first-all-organic-non-gmo-school-   
   district/#2715e4857a0b41414f771e95   
       
      
   --- SoupGate-Win32 v1.05   
    * Origin: you cannot sedate... all the things you hate (1:229/2)