MSGID: 2:460/256 0000046b
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TGUID: 1451733109
REPLYTO 2:460/256 1451733109
RealName: Sharon Aitken
 AA> The Book Business: What Everyone Needs to Know  
 AA> ..introduces those outside the industry to the world of book publishing.
Covering everything from the beginnings of modern book publishing early in the
20th century to the current concerns over the alleged death of print, digital
reading, and the rise of Amazon, Mike Shatzkin and Robert Paris Riger provide
a succinct and insightful survey of the industry in an easy-to-read
question-and-answer format. The authors, veterans of "trade publishing," or
the branch of the business that puts books in our hands through libraries or
bookstores, answer questions from the basic to the cutting-edge, providing a
guide for curious beginners and outsiders. How does book publishing actually
work? What challenges is it facing today? How have social media changed the
game of book marketing? What does the life cycle of a book look like in 2019?
They focus on how practices are changing at a time of great flux in the
industry, as digital creation and delivery are altering the commercial
realities of the book business.
 AA>  The Book Business: What Everyone Needs to Know | Paperback
 AA> Author: Mike Shatzkin | Robert Paris Riger
 AA> Pub: Oxford University Press | Oxford University Press
 AA> Published Feb 12, 2019

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