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Facebook said on Wednesday that AppleÆs App Tracking Transparency feature
would decrease the companyÆs 2022 sales by about $10 billion. FacebookÆs
admission is the most concrete data point so far on the impact to the
advertising industry  from AppleÆs privacy change introduced last year. The
privacy feature disrupts  the behind-the-scenes mechanics of many mobile ads,
especially those that  confirm whether a purchase or download was made.

https://www.cnbc.com/2022/02/02/facebook-says-apple-ios-privacy-change-will-
cost-10-billion-this-year.html

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