In a ultra polarized world where politics and ethnocentric tendencies have   
   divided many a nations and humanity, social media netizens from around the   
   world set aside their differences for one day in order to celebrate Electronic   
   Press Kit Day or EPK Day    
   for short. And rightfully so. Invented by great inventor Andre Gray on January   
   8, 1995, and featuring R&B singer Aaron Hall as the first artist ( person) to   
   have an EPK created on their behalf, the first EPK in the world had a bio,   
   videos, audio clips,    
   press, photos, basic technical requirements, calendar and a set list. Since   
   its introduction in 1995, the electronic press kit quickly became the single   
   most important branding, public relations, marketing and promotional tool that   
   is indispensable to    
   every industry in the world. Historians and netizens alike agree that the   
   greatest contribution of the EPK is that it served as the precursor and exact   
   template for social media. Indeed, EPK/social media profiles account for 88%   
   of all indexed search    
   engine pages and, quite frankly, without the invention of the EPK, there would   
   no LinkedIn, Facebook or Youtube, a thought too grim for millenials to imagine!   
      
   Seeing first hand the impact of the EPK, Andre Gray, the Godfather of Digital   
   Music, decided that there should an annual EPK Day. For this year's   
   celebrations many cafes, bars, restaurants and pubs from around the world have   
   agreed to give their paying    
   customers a 10% discount. Indie college radio stations spoke at length to   
   their DIY audience about the importance of the EPK for both their professional   
   and private lives. Gray was interviewed by two radio stations in China, one in   
   Japan and yet another    
   in Australia via WhatsApp. In his Australian college radio interview, gray   
   pointed out that the EPK is so essential to our lives that it will never die.   
   It will keep changing with the times and, at the same time, point to the   
   future. The adage goes    
   something like this: whenever someone starts talking in lofty futuristic   
   terms, turn around and run in the other direction. The advice here is that we   
   should all run; that is, we should all drop everything we are doing and run   
   after the genius who    
   singlehandedly transformed the Internet from a military and academic research   
   platform into a digital sandbox for the world to play in when he posted the   
   first song ever on the Internet on August 8, 1988 titled " Internet Killed The   
   Video Star".   
      
   By: Jennifer Williams   
      
   --- SoupGate-Win32 v1.05   
    * Origin: you cannot sedate... all the things you hate (1:229/2)