From: sounni.ali@gmail.com   
      
   A new online radio/podcast hybrid station launched on Tuesday as Apple   
   ironically announced the closure of iTunes.   
      
   Elevate Radio partner, Shayne Locke, said "when we announced the launch of   
   Elevate on social media there was an immediate concern that the closure of   
   iTunes would mean that the station would not actually eventuate however the   
   initial announcement failed    
   to mention that a new Apple Podcast app would be made available."   
      
   According to sources like The Wall Street Journal, Podcasts brought in $479   
   Million in advertising revenue last year, an increase of 53% previous years,   
   and estimates are that by 2020 it will over $1 Billion.   
      
   "Do you think Apple is just going to throw that baby out with the bath water?   
   Not a chance," Mr Locke continued. "Apple is creating a brand new Apple   
   Podcast App proving that podcasts are alive and well."   
      
   Elevate Radio, the concept of business partners Shayne Locke and Anna Feldman,   
   is a music and podcast online radio station that produces and distributes   
   podcasts, and is also working with other radio networks and stations to   
   demonstrate the bridge that    
   can exist between traditional radio and podcasts.   
      
   Providing a distribution portal for new and existing podcasts allows Elevate   
   Radio and it's podcasters to leverage off one another with marketing and group   
   advertising buying power.   
      
   However podcasts isn't where the advertising revenue stops, as Elevate   
   announced they are also looking for ways to match musicians with potential   
   advertisers and sponsors.   
      
   Mr Locke explained that it is unfortunate that with the closure of Apple   
   iTunes, the ones suffering most are the independent musicians however we are   
   looking at possible alliances between advertisers and musicians to make music   
   more sustainable through    
   sponsorship."   
      
   "Elevate Radio is not just a podcast station, it is also a music station and   
   we are dedicated to helping the independent music scene. This is the future of   
   audio and we are excited to be part of that new vision."   
      
   Elevate Radio can be heard at http://elevateradio.online   
   For more information, copies of the singles or to arrange interviews please   
   contact: Shayne Locke on +61410077009 or shayne@elevateradio.online   
      
   --- SoupGate-Win32 v1.05   
    * Origin: you cannot sedate... all the things you hate (1:229/2)