From: sounni.ali@gmail.com   
      
   VidaPrimo, the world's premier Latin video network, is launching Latido Music,   
   a 24/7 Latin Music Television network. The announcement was made by Executive   
   Vice President and General Manager Stephen Brooks. The new network is   
   available on Samsung TV    
   Plus, LG TV Plus and Xumo On Now digital platforms. The Latido Music brand   
   officially launched Thursday, June 13.   
      
   The linear channel features hosted music video programs promoting current and   
   classic releases from a library of thousands of official videos across the   
   Latin Music spectrum. Latido Music will supplement video-centric shows with   
   original music-oriented    
   programming in the news, talk, reality and documentary formats.   
      
   "Latido Music gives today's Latin music a television-based platform in much   
   the same way MTV did for new wave and heavy metal in the 1980s," says Brooks.   
   "Our goal is to not only give Latin music fans a unique living room   
   experience, but to aid in the    
   discovery and socialization of this incredible music."   
      
   According to Brooks, the back-to-basics "living room" strategy is intentional.   
   Recent studies by PwC and Nielsen ratings show that key audience demographics   
   are moving away from traditional pay cable and satellite over to "Free TV"   
   options available    
   through smart TVs, streaming devices and over-the-air broadcast. "We consider   
   ourselves to be the Latin Music channel that is an essential part of the   
   digital linear ecosystem," said Brooks. He added that digital-first brands   
   like Tastemade and Cheddar    
   have demonstrated the viability of broadcasting outside the cable bundle.   
      
   About Latido Music: Latido Music is a Television Network for fans of all   
   genres of Latin Music in the United States, Latin America and Spain. Serving   
   the population of over 100 million Spanish-speaking millennial and Generation   
   Z viewers, Latido curates    
   and creates engaging programming comprised of music videos, news, talk and   
   reality shows, documentaries and more. Latido Music is part of VidaPrimo, the   
   premier entertainment network dedicated to reaching Hispanic consumers through   
   music. http://www.   
   latidomusic.com   
      
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