From: willreich_77@yahoo.com   
      
   On Thursday, April 16, 2015 at 6:42:11 AM UTC-4, E. Liddell wrote:   
   > On Tue, 14 Apr 2015 20:06:40 -0400, William Vetter wrote:   
   >    
   > > What's the worst you can come up with?   
   >    
   > "Untitled".  Also, "Steal this Book" may be memorable in   
   > its way, but the effect on sales might not be desirable.   
      
   It wasn't but not, quite, for the reason people expect. A book stolen is a   
   book sold, from the PoV of the distributor, if any, the publisher and the   
   author. If the bookstore does not return the book (or the stripped cover) it   
   swallows the loss.    
      
   So the title would not have hurt sales if the bookstores had just put the book   
   out there like other books and everyone did at first. After a fairly short   
   time, some bookstores started putting the book where the staff could protect   
   it from theft more    
   easily. Since that made it less accessible to both buyers and thieves it may   
   have hurt sales.   
      
   --    
   Will in New Haven   
      
   --- SoupGate-Win32 v1.05   
    * Origin: you cannot sedate... all the things you hate (1:229/2)