eb9557bd   
   XPost: rec.audio.pro, comp.dsp   
   From: mrivers@d-and-d.com   
      
   On 11/22/2010 8:56 AM, davew wrote:   
      
   > Pro-audio is beginning to call the shot's though.  Under pressure from   
   > the consumer who is fed up of turning the volume down in ad breaks.   
   > Broadcasters will soon be required to stay within certain limits of   
   > the new loudness scale.   
      
   How is that "Pro audio calling the shots?" It's the law,   
   broadcasters must comply. Pro Audio is giving the tools to   
   make the measurements (and arguing about it).   
      
   There have always been mastering engineers (I'd dare say the   
   majority) who support the concepts of dynamic range and   
   crest factors and in general their clients concur that this   
   sort of production sounds best. BUT when it comes to not   
   losing sales, many opt for "make it loud."   
      
   --   
   "Today's production equipment is IT based and cannot be   
   operated without a passing knowledge of computing, although   
   it seems that it can be operated without a passing knowledge   
   of audio." - John Watkinson   
      
   http://mikeriversaudio.wordpress.com - useful and   
   interesting audio stuff   
      
   --- SoupGate-Win32 v1.05   
    * Origin: you cannot sedate... all the things you hate (1:229/2)