XPost: rec.audio.pro, comp.dsp   
   From: dpierce@cartchunk.org   
      
   Bill Graham wrote:   
   > Dick Pierce wrote:   
   >> Mike Rivers wrote:   
   >>> On 11/24/2010 6:25 AM, Dick Pierce wrote:   
   >>>   
   >>>> Most of the "research" for the consumer market was, well,   
   >>>> market research.   
   >>>   
   >>> Exactly!  Find out what the consumers want to hear, then give it to   
   >>> them with both barrels.   
   >>   
   >> Well, not exactly: it's more a case of find out what   
   >> the market wants to sell them, make them want it,   
   >> and then give iut to them with both barrels.   
   >   
   >   
   > Exactly. This is what I was talking about when I said it was what drove   
   > our automobile manufacturers out of business..   
      
   No, that's not what drove "our" autombile manufacturers out   
   of business: they ignored their own marketing research,   
   they ignored the laws of physics, they absolutely refused to   
   upgrade their own technology, and they put out stuff that was   
   essentially sh*t with a lot of chrome.   
      
   > I hope the audio equipment manufacturers don't make the   
    > same mistake. Don't give the public what it wants....   
      
   The US audio manufacturing business is dead, completely   
   dead. the vast buld of the business long ago moved to   
   the far east, long since comoditized. One of the few   
   remaining US-based consumer audio businesses sells   
   little tiny speakers and over-inflated table radios   
   and while it spends a lot of money on real research, it   
   also spend a not-so-tiny sum on its marketing and   
   legal strategy.   
      
    > Make them believe that what you want to build is   
   > what they want through Madison Avenue hype.   
      
   Uh, you might want to toss out your 1960's calendars. The   
   "Madison Avenue types" went extinct 40 years ago.   
      
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   +         Dick Pierce            |   
   + Professional Audio Development |   
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