From: benlizro@ihug.co.nz   
      
   "The world's first moving-step machine...demonstrated at a Paris trade   
   fair in 1900..."   
   The trademark was registered by Charles Seeberger, who worked for the   
   Otis Elevator Company.   
      
   "The use of capital letters and inverted commas shows the word's special   
   status." (Crystal)   
      
   BUT fifty years later (in _Haughton Elevator Co. v. Seeberger_), Otis   
   lost the rights because the court ruled the word had become generic.   
   "A crucial piece of evidence was the way Otis itself was using it, in   
   such advertisements as:   
   	To thousands of building owners and managers, the Otis trademark   
            means the utmost in safe, efficient economical elevator and   
            escalator operation."   
      
   --- SoupGate-Win32 v1.05   
    * Origin: you cannot sedate... all the things you hate (1:229/2)