XPost: alt.usage.english   
   From: charles@candehope.me.uk   
      
   In article , HenHanna    
   wrote:   
   > On 5/30/2024 12:27 AM, Aidan Kehoe wrote:   
   > >   
   > >   Ar an naoú lá is fiche de mí Bealtaine, scríobh Ross Clark:   
   > >   
   > >   > "The world's first moving-step machine...demonstrated at a Paris   
   > >   > trade fair in 1900..." The trademark was registered by Charles   
   > >   > Seeberger, who worked for the Otis Elevator Company.   
   > >   >   
   > >   > "The use of capital letters and inverted commas shows the word's   
   > >   > special status." (Crystal)   
   > >   >   
   > >   > BUT fifty years later (in _Haughton Elevator Co. v. Seeberger_),   
   > >   > Otis lost the rights because the court ruled the word had become   
   > >   > generic. "A crucial piece of evidence was the way Otis itself was   
   > >   > using it, in such advertisements as: 	To thousands of building   
   > >   > owners and managers, the Otis trademark means the utmost in safe,   
   > >   > efficient economical elevator and escalator operation."   
   > >   
   > > Otis is impressive as a business, still with a huge proportion of the   
   > > lifts out there all these years later, when so many other similar   
   > > businesses have been outcompeted by East Asian manufacturers.   
   > >   
      
      
   > Otis is often seen in Japan   
      
   Miss Otis regrets .......   
      
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