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|    Ace to All    |
|    Go Woke Go Broke - America's Oldest Brew    |
|    16 Jul 23 22:49:30    |
      XPost: alt.fan.rush-limbaugh, alt.global-warming, alt.atheism       XPost: alt.survival       From: nowomr@protonmail.com              Culling rightists will prevent future occurances of this. Start culling       now.                     Anchor, first and oldest US craft brewery, to shut down after 127 years              ‘Grandfather of American craft brewing,’ started in San Francisco in 1896,       to end operations amid financial struggles       Edwin Rios       @edwin_d_rios       Thu 13 Jul 2023 15.58 BST       Last modified on Thu 13 Jul 2023 17.30 BST              After 127 years, Anchor Brewing is no more.              The first and oldest craft brewery in the US, which started in San       Francisco in 1896, announced on Wednesday that it would end its operations       after it struggled financially as a result of a competitive market,       inflation and declining sales, particularly after the storied brand’s 2017       acquisition by the Japanese beer distributor, Sapporo.              Those factors “left the company with no option but to make this sad       decision to cease operations” a company spokesperson, Sam Singer, said in       a statement.              Garrett Oliver, brewmaster of Brooklyn Brewery, mourned the loss of the       company in an interview with the Guardian.              “Anchor was essentially the grandfather of all American craft brewing,” he       said. “When I was still a home brewer in the mid-1980s, Anchor Steam was       well-loved but their massively hoppy Liberty Ale was a revelation. You       know that old saying about a band who only had maybe 50 people at its       first show… but every one of those people went and started a band? That       was Anchor Brewing Company. And all their people were the best.”       Fritz Maytag uses a long-handled ladle to check the Anchor Steam beer in       one of the large copper vats of his brewery in San Francisco, on 4       February 1986.       Fritz Maytag uses a long-handled ladle to check the Anchor Steam beer in       one of the large copper vats of his brewery in San Francisco, on 4       February 1986. Photograph: Jeff Reinking/AP              Anchor’s decline represents the wider economic challenges craft beer       distributors face in the years since the pandemic when consumer habits       have changed and sales have suffered across the industry, leading to       smaller breweries being acquired by major beer distributors, to rebrand,       or to cease altogether. Sales are down.              “The stake through the heart of Anchor was the pandemic,” Singer told the       New York Times. He added that 70% of the company’s products had been sold       to restaurants and bars, which suffered in the years since the Covid       pandemic.              The company was on the verge of bankruptcy in the 1960s, with the       headlines in the San Francisco Chronicle in 1959 spelling its fate: “Last       Steam Beer – An Institution Dies.” It had already survived through San       Francisco’s historic earthquake, which destroyed its operations, and the       prohibition era. But after Fritz Maytag acquired the brewery in 1965, the       storied company ushered in an era of specialty beer popularity, guided by       its popular pale ale and its bold Christmas ale.              Harry Schuhmacher, publisher of the trade publication Craft Business       Daily, told CNN that the end of Anchor represented a “sad day in the       history of craft brewing in America”.              “I know Fritz must be heartbroken,” Schuhmacher added. “He literally       nurtured that brewery from insolvency in the 60s to becoming San       Francisco’s hometown beer and symbolic of America’s craft beer       resurgence.”              During the pandemic, they rebranded and sold its products in grocery       stores. But in the last month, the company limited its distribution to       California and ceased making its popular Christmas ale after 50 years.       skip past newsletter promotion                            Anchor ultimately “couldn’t make up for the significant loss of sales”,       Singer told the New York Times. “The bottom line is that Anchor ran out of       money, and it ran out of time.”              The company has given its 61 workers 60 days’ notice and would continue to       sell whatever beer remains in its possession through the end of July.              Over the years, Sapporo made “repeated efforts” to sell Anchor, without       luck. Anchor’s statement left open hope that history would repeat itself,       noting it was “possible that a buyer will step forward for the brewery as       part of the liquidation process”.              “It takes a lot of creativity, nimbleness and no small amount of luck for       breweries, even great ones, to survive all storms and remain the choice of       the people,” said Oliver. “I hope they climb back somehow.”              --- SoupGate-Win32 v1.05        * Origin: you cannot sedate... all the things you hate (1:229/2)    |
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